Marketing Manager



The Urban Resource Institute (URI), a not-for-profit 501(c) (3) organization established in 1980, operates shelter, legal and job training programs for domestic violence victims, residential and vocational programs for individuals with developmental disabilities, and residential programs for homeless families. With a $50-55 million annual budget with over 600 staff, URI promotes safety, justice, health, and independence for vulnerable individuals and families residing in New York City.  Reporting to the SVP, Marketing & Communications, the Marketing Manager will support managing marketing initiatives, with a focus on developing all digital strategic initiatives, KPIs, execution, and analytics.


  • In collaboration with the SVP, Marketing and Communications and the Director of Communications, support the development and management of URI strategic marketing initiatives
  • Establish KPIs to track and measure all digital and e-marketing efforts and ensure positive outcomes and ROI
  • Lead paid and owned social media strategy and management
  • Manage e-marketing initiatives, including maintenance of editorial calendar
  • Manage marketing budgets, including the ability to stay within budget and provide monthly status reports
  • Oversee the scope of work, contracts and invoicing for vendors
  • Development, creation and maintenance of marketing collateral
  • Maintenance and archiving of photo assets
  • Primary interface with the graphic design consultant
  • Maintenance of the website including updating of content via WordPress CMS
  • Support ad hoc projects and activities as required
  • Provide input to the department’s budgetary needs, and management of collateral marketing materials
  • Other duties as requested based on department, program and/or organizational needs.



  • BA/BS required
  • 5-7 years of professional experience in marketing, with an emphasis on digital media
  • Deep skills and knowledge of Google Analytics, Facebook Ad Manager, Google Ad Words, WordPress and Mail Chimp
  • Strong project management skills
  • Solid analytical and problem-solving skills
  • Proficient in Microsoft Office (Word, Excel, and PowerPoint)
  • Excellent attention to detail and high concern for data accuracy
  • Strong analytical, administrative, written and oral communication skills
  • Experience collaborating in a multi-disciplinary, diverse team, maintaining a healthy work environment for staff that encourages professionalism, respect, equality, diversity and continuous improvement
  • Ability to work independently assesses priorities, take initiative, handle multiple assignments, and meet deadlines in a high functioning environment
  • Forward looking thinker, proactive self-starter who actively seeks opportunities and proposes solutions
  • Excellent interpersonal skills with the ability to work well with people of diverse educational, cultural and professional backgrounds


Urban Resource Institute provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.

To apply for this position, please forward your cover letter and resume to careers@urinyc.org